P. Haenlein : rechercher sur Z-Library

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1

Users of the world, unite! The challenges and opportunities of Social Media

Andreas M. Kaplan, Michael Haenlein

Journal:

Business Horizons

Année:

2010

Langue:

english

Fichier:

PDF, 178 KB

english, 2010

2

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.

Haenlein, Michael, Anadol, Ertan, Farnsworth, Tyler, Hugo, Harry, Hunichen, Jess, Welte, Diana

Journal:

California Management Review

Année:

2020

Fichier:

PDF, 1.18 MB

2020

3

Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things

Kaplan, Andreas, Haenlein, Michael

Journal:

Business Horizons

Année:

2019

Langue:

english

Fichier:

PDF, 325 KB

english, 2019

4

Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence

Kaplan, Andreas, Haenlein, Michael

Journal:

Business Horizons

Année:

2018

Langue:

english

Fichier:

PDF, 344 KB

english, 2018

5

Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster

Kaplan, Andreas M., Haenlein, Michael

Journal:

Business Horizons

Année:

2016

Langue:

english

Fichier:

PDF, 327 KB

english, 2016

6

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Dost, Florian, Phieler, Ulrike, Haenlein, Michael, Libai, Barak

Journal:

Journal of Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 390 KB

english, 2018

7

Milk and Dairy Products in Human Nutrition (Production, Composition and Health) || Butter, Ghee, and Cream Products

Park, Young W., Haenlein, George F.W.

Année:

2013

Langue:

english

Fichier:

PDF, 146 KB

english, 2013

8

Handbook of Milk of Non-Bovine Mammals || Camel Milk

Park, Young W., Haenlein, George F.W.

Année:

2006

Langue:

english

Fichier:

PDF, 2.54 MB

english, 2006

9

Collaborative projects (social media application): About Wikipedia, the free encyclopedia

Kaplan, Andreas, Haenlein, Michael

Journal:

Business Horizons

Année:

2014

Langue:

english

Fichier:

PDF, 350 KB

english, 2014

10

Goat milk in human nutrition

Journal:

Small Ruminant Research

Année:

2004

Langue:

english

Fichier:

PDF, 96 KB

english, 2004

11

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Malthouse, Edward C., Haenlein, Michael, Skiera, Bernd, Wege, Egbert, Zhang, Michael

Journal:

Journal of Interactive Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 410 KB

english, 2013

12

Handbook of Milk of Non-Bovine Mammals || Goat Milk Products: Types of Products, Manufacturing Technology, Chemical Composition, and Marketing

Park, Young W., Haenlein, George F. W., Wendorff, William L.

Année:

2017

Langue:

english

Fichier:

PDF, 1.21 MB

english, 2017

13

Artificial intelligence (AI) and management analytics

Haenlein, Michael, Kaplan, Andreas, Tan, Chee-Wee, Zhang, Pengzhu

Journal:

Journal of Management Analytics

Année:

2019

Langue:

english

Fichier:

PDF, 955 KB

english, 2019

14

The fairyland of Second Life: Virtual social worlds and how to use them

Andreas M. Kaplan, Michael Haenlein

Journal:

Business Horizons

Année:

2009

Langue:

english

Fichier:

PDF, 150 KB

english, 2009

15

Digital transformation: A multidisciplinary reflection and research agenda

Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael

Journal:

Journal of Business Research

Année:

2019

Langue:

english

Fichier:

PDF, 809 KB

english, 2019

16

A Model to Determine Customer Lifetime Value in a Retail Banking Context

Michael Haenlein, Andreas M. Kaplan, Anemone J. Beeser

Journal:

European Management Journal

Année:

2007

Langue:

english

Fichier:

PDF, 920 KB

english, 2007

17

The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: an empirical analysis

Haenlein, Michael

Journal:

Journal of Services Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 218 KB

english, 2012

18

The Britney Spears universe: Social media and viral marketing at its best

Andreas M. Kaplan, Michael Haenlein

Journal:

Business Horizons

Année:

2012

Langue:

english

Fichier:

PDF, 192 KB

english, 2012

19

Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

Andreas M. Kaplan, Michael Haenlein

Journal:

Business Horizons

Année:

2011

Langue:

english

Fichier:

PDF, 588 KB

english, 2011

20

An empirical comparison of the efficacy of covariance-based and variance-based SEM

Werner Reinartz, Michael Haenlein, Jörg Henseler

Journal:

International Journal of Research in Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 555 KB

english, 2009

21

Targeting Revenue Leaders for a New Product

Haenlein, Michael, Libai, Barak

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 212 KB

english, 2013

22

Social media: back to the roots and back to the future

Delerue, Helene, Kaplan, Andreas M., Haenlein, Michael

Journal:

Journal of Systems and Information Technology

Année:

2012

Langue:

english

Fichier:

PDF, 163 KB

english, 2012

23

Seeding, Referral, and Recommendation

Haenlein, Michael, Libai, Barak

Journal:

California Management Review

Année:

2017

Langue:

english

Fichier:

PDF, 751 KB

english, 2017

24

The increasing importance of public marketing: Explanations, applications and limits of marketing within public administration

Andreas M. Kaplan, Michael Haenlein

Journal:

European Management Journal

Année:

2009

Langue:

english

Fichier:

PDF, 300 KB

english, 2009

25

A Beginner's Guide to Partial Least Squares Analysis

Haenlein, Michael, Kaplan, Andreas M.

Journal:

Understanding Statistics

Année:

2004

Langue:

english

Fichier:

PDF, 1.95 MB

english, 2004

26

Handbook of Milk of Non-Bovine Mammals || Mare Milk

Park, Young W., Haenlein, George F. W., Wendorff, William L.

Année:

2017

Langue:

english

Fichier:

PDF, 746 KB

english, 2017

27

Handbook of Milk of Non-Bovine Mammals || Camel Milk

Park, Young W., Haenlein, George F. W., Wendorff, William L.

Année:

2017

Langue:

english

Fichier:

PDF, 2.11 MB

english, 2017

28

Handbook of Milk of Non-Bovine Mammals || Sheep Milk - Composition and Nutrition

Park, Young W., Haenlein, George F. W., Wendorff, William L.

Année:

2017

Langue:

english

Fichier:

PDF, 126 KB

english, 2017

29

Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution

Krafft, Manfred, Sajtos, Laszlo, Haenlein, Michael

Journal:

Journal of Interactive Marketing

Année:

2020

Fichier:

PDF, 215 KB

2020

30

A social network analysis of customer-level revenue distribution

Michael Haenlein

Journal:

Marketing Letters

Année:

2011

Langue:

english

Fichier:

PDF, 197 KB

english, 2011

31

About the evolution of goat and sheep milk production

G.F.W. Haenlein

Journal:

Small Ruminant Research

Année:

2007

Langue:

english

Fichier:

PDF, 108 KB

english, 2007

32

The early bird catches the news: Nine things you should know about micro-blogging

Andreas M. Kaplan, Michael Haenlein

Journal:

Business Horizons

Année:

2011

Langue:

english

Fichier:

PDF, 142 KB

english, 2011

33

Consumer Use and Business Potential of Virtual Worlds: The Case of “Second Life”

Kaplan, Andreas M., Haenlein, Michael

Journal:

The International Journal on Media Management

Année:

2009

Langue:

english

Fichier:

PDF, 410 KB

english, 2009

34

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value

Haenlein, Michael, Kaplan, Andreas M, Schoder, Detlef

Journal:

Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 325 KB

english, 2006

35

Medias sociaux et entreprise, une route pleine de defis Commentaires invites

Deighton, J., Fader, P., Haenlein, M., Kaplan, A. M., Libai, B., Muller, E.

Journal:

Recherche et Applications en Marketing

Année:

2011

Langue:

french

Fichier:

PDF, 138 KB

french, 2011

36

Reflections on Europe: Introduction to the series

Siebert, Sabina, Haenlein, Michael

Journal:

European Management Journal

Année:

2015

Langue:

english

Fichier:

PDF, 171 KB

english, 2015

37

Handbook of Milk of Non-Bovine Mammals || Yak Milk

Park, Young W., Haenlein, George F. W., Wendorff, William L.

Année:

2017

Langue:

english

Fichier:

PDF, 727 KB

english, 2017

38

How to date your clients in the 21 st century: Challenges in managing customer relationships in today's world

Haenlein, Michael

Journal:

Business Horizons

Année:

2017

Langue:

english

Fichier:

PDF, 606 KB

english, 2017

39

Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things

Kaplan, Andreas, Haenlein, Michael

Journal:

Business Horizons

Année:

2019

Fichier:

PDF, 325 KB

2019

40

Artificial intelligence and robotics: Shaking up the business world and society at large

Haenlein, Michael, Kaplan, Andreas

Journal:

Journal of Business Research

Année:

2020

Fichier:

PDF, 342 KB

2020

41

The role of Pan-African structures in intraplate seismicity near the termination of the Romanche fracture zone, West Africa

Kodjopa Attoh, Larry Brown, Joel Haenlein

Journal:

Journal of African Earth Sciences

Année:

2005

Langue:

english

Fichier:

PDF, 668 KB

english, 2005

42

Machine milking of small ruminants: M. Eitam (Editor), Ministry of Agriculture, Agricultural Extension Service, Department of Mechanization and Technology, P.O. Box 7054, Tel-Aviv 61070, Israel, 1991. Proceedings of the 4th International Symposium, Kibbutz Shefayim (near Tel-Aviv), Israel, September 13–19, 1989, 717 pp.; US$50.00; no ISSN No. exists

George F.W. Haenlein

Journal:

Small Ruminant Research

Année:

1992

Langue:

english

Fichier:

PDF, 67 KB

english, 1992

43

Strategy for goat farming in the 21st century

P. Morand-Fehr, J.P. Boutonnet, C. Devendra, J.P. Dubeuf, G.F.W. Haenlein, P. Holst, L. Mowlem, J. Capote

Journal:

Small Ruminant Research

Année:

2004

Langue:

english

Fichier:

PDF, 80 KB

english, 2004

44

Milk and Dairy Products in Human Nutrition (Production, Composition and Health) || Whey and Whey Products

Park, Young W., Haenlein, George F.W.

Année:

2013

Langue:

english

Fichier:

PDF, 257 KB

english, 2013

45

From the outgoing editor: Where have all the papers gone? Goodbye, EMJ!

Haenlein, Michael

Journal:

European Management Journal

Année:

2015

Langue:

english

Fichier:

PDF, 187 KB

english, 2015

46

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime Value

Michael Haenlein, Andreas M. Kaplan and Detlef Schoder

Journal:

Journal of Marketing

Année:

2006

Langue:

english

Fichier:

PDF, 2.56 MB

english, 2006

47

Construction UK: Introduction to the Industry (2nd edition)

Journal:

Journal of Building Appraisal

Année:

2009

Langue:

english

Fichier:

PDF, 59 KB

english, 2009

48

Milk and Dairy Products in Human Nutrition (Production, Composition and Health) || Other Minor Species Milk (Reindeer, Caribou, Musk Ox, Llama, Alpaca, Moose, Elk, and Others)

Park, Young W., Haenlein, George F.W.

Année:

2013

Langue:

english

Fichier:

PDF, 267 KB

english, 2013

49

III. Poaching, Wildlife Trafficking and Terrorism

Haenlein, Cathy, Maguire, Thomas, Somerville, Keith

Journal:

Whitehall Papers

Année:

2016

Langue:

english

Fichier:

PDF, 433 KB

english, 2016

50

Handbook of Milk of Non-Bovine Mammals || Goat Milk

Park, Young W., Haenlein, George F. W., Wendorff, William L.

Année:

2017

Langue:

english

Fichier:

PDF, 1.71 MB

english, 2017